News Lipofoods was present in SSW las Vegas

Lipofoods was present in SSW las Vegas

NEWCAFF™ microcapsules, a natural, slow-release caffeine formulation for athletes and others living an active lifestyle by Lipofoods, was succesfully showcased during SupplySide West at our distributor Stauber USA Inc.’s booth #J149 in Las Vegas from 25 to 29 of september.

SupplySide West brings together more than 15,000 ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. SupplySide West is all about the science and strategy around the development of finished products that drive the global business economy. Part of the currenty strategy of Lipofoods consists on penetrating the north american market. For that reason, Lipofoods actively participated in SupplySide West in las Vegas via Stauber USA Inc.’s booth #J14 for the first time, presenting NEWCAFF™ microcapsules, a natural, slow-release caffeine novel delivery system with a clean non-bitter taste, ideal for sports and nutrition products targeting the active lifestyle. The outcome of the show was very posititve as strategic meetings were held, new qualified sales leads were obtained, trends and market data were gathered and some deals were closed during the show.

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