Lipofoods will launch the microencapsulation experience concept at Vitafoods 2018

At this year’s VitaFoods conference, Lipofoods will introduce a new presentation concept called the “microencapsulation experience” to interactively present the benefits of its microencapsulated branded ingredients. This concept will allow Vitafoods visitors a full experience to “see, taste, and feel” while sampling simple, cleaner formulations such as the Lipofer orosoluble iron sticks.  Lipofoods, SLU, launches Lipofer™, a great tasting, orosoluble iron targeting the needs of pregnant or nursing Millennials women. Lipofer will be introduced at Vitafoods, Geneva, May 15-17, at booth #F189 and demonstrated in the form of a “stick” to be enjoyed on-the-go.

The orosoluble (melt-in-your-mouth) “stick” is a fun, tasty way to consume highly bioavailable iron for women with iron deficiency, as well as during and after pregnancy. Lipofer provides 100% RDA of iron, plus vitamin C to boost iron absorption and add aroma.  Isabel Gómez, Marketing Manager for Lipofoods, will conduct the interactive presentation and present a comprehensive, in-depth explanation of microencapsulation benefits. The presentation will take place on Tuesday, May 15, from 16:00 to 16:45 and on Wednesday, May 16, from 12:00 to 12:45, at the Tasting Centre Spotlight. Free samples will be available at the Sample Bar Entry and at Lipofoods’ booth #F189.